The Architecture of Change

If you want to be successful charging clients money for hypnotic change work, then this training is probably a no-brainer. We developed The Architecture of Change as a class to teach hypnotists how to structure their work with clients.

There is a lot more to doing professional change work than just knowing a few hypnosis techniques and tools. Obviously you need to know how to actually do hypnosis, and use a bunch of effective hypnotic techniques. But you also probably want to know how to do a client intake so you’re absolutely confident the client is committed to change.

You need to know what kind of information to gather ahead of time. Then there’s the actual hypnosis session. You need a process so you can gather information as part of a client conversation. Think of this as a friendly interview. It establishes rapport while giving you high quality information so you know how to help the client change. You’ll know which tools to use when you segue to actual hypnosis.

Then comes the hypnosis work. In this class we give you several awesome tools to use with clients, but you can also weave in any other tools you’ve learned through any other hypnosis training. As you wrap up the hypnosis work, you’ll want to check the work. We give you several strategies to do exactly this - make sure you do thorough work so you have happy clients who want to come back and refer you to their friends!

When you’re all done with the session, you’ll need a smooth way to make sure the client feels completely in control and responsible for their own change! The last thing you want is a client who feels it was your job to “make” them change! No way! Put the client in control at the very start, and make sure they’re in control as they leave your office. We show you exactly how to do this along with the right language to use.

Finally, it’s a good idea to have a follow up procedure. We’ll show you how to follow up with clients and how to make sure that only those who are truly thrilled write you online reviews or give you testimonials and referrals.

This class was originally delivered as an in-person workshop in Las Vegas. We professionally recorded the whole thing for you to watch.

We created this class to help any hypnotist, coach or therapist run better client sessions. Everyone has a bunch of techniques they can throw at a problem. But we want you to have more than just tools. We want you to feel comfortable doing everything before the session so your clients are truly ready and excited to change. We want you to know how to extract enough information to customize the change work without asking the client to tell you his or her whole life story (wasting the whole session).  We want you to know how to check your work and give the client effective homework so they can continue to change on their own!  

This class will give you confidence in the entire process of helping clients.